Products Philosophy

Preferred Choice of Growers

Simple Ingredients

We began making great performing products for crop protection segment more than 60 years ago using a few familiar & simple ingredients. In 2015 we reaffirmed our commitment to simple ingredients, and are proud to offer specialty products that deliver on this promise across our portfolio, wining the heart of growers and challenges of environment .These products are self explanatory because of its simple ingredients.

Consumer Communication

We are committed to responsible, reliable consumer communication that empowers them to choose balanced crop nutrition & protection. We do, marketing communication to all consumers, including accurate representation and portrayal of every ADVANCE brand to avoid overconsumption.

Supplier and Customer Relations

We require our suppliers, channel partners, and their employees to demonstrate honesty, integrity, and fairness, and to adhere to our non-negotiable standards. In the same way, we are committed to our own customers for quality & results.

Agriculture and Rural Development

We contribute to improvements in agricultural production, the social and economic status of farmers, rural communities, and in production systems to make them more environmentally sustainable. we engage in developing sustainable agricultural practices and systems that contribute to long-term production efficiency, viable incomes for farmers and the transfer of agricultural knowledge to growers; we support the application of new technologies and advances in agricultural science, including the opportunities offered by bioscience when their positive effect on food safety, environment, agricultural practices, and production efficiency are scientifically confirmed and accepted by consumers


R & D is an integral part of our work and strategy. With our innovative solutions, we are responding to the global challenges of our time. Our customers turn to Advance Pesticides for our scientific expertise whether the challenge is enhancing an existing product, improving process efficiencies, or uncovering a solution that helps them launch a first-to-market innovation. Our goal is to leverage our research and development capabilities to generate distinctive value through new, improved products and innovative ways to reduce costs or both.

Sales Outlook

Our Sales teams are committed to develop our brands and company leadership worldwide. Their expert areas include negotiation, pricing management, customer management, key account management, category management, and business intelligence to name a few. Our business developers are dedicated & responsible. They capitalize on business opportunities but respect our commitments to Sustainability & Responsibility.